Turner Broadcasting New Business Win + Rebrand

Right now, people see Turner Broadcasting as just another large holding company. We helped Turner rebrand as a Fan Engagement Company.


They want to show that Turner Fans engage more, care more, and are worth more than a regular viewer.


We helped establish Turner’s new identity under the line “We Make Fans,” winning a new client for BBDO.


In lieu of a traditional brand manifesto, we made a sizzle video.