Gabe mcfadden

writer | creative director

↓

I’m Gabe, and I’m a writer.

I’ve written at BBDO, McCann, and in-house for Macy’s and REI so if you participate in social media, there’s a pretty big chance you’ve read my work (sorry).

Hit me up! I’m always looking for people to talk Couture Week, Dungeons and Dragons, video games, dessert, dim sum, stupid rom-com recommendations, or—if we have to be serious—cutting-edge ways to engage audiences with a shrinking attention span.

MACY’S

Manager + Lead Writer, Editorial Voice
From creative concept for the shoot to post copy, every piece of content across every Macy’s social channel goes though me.

REI Co-op

Senior Writer
Contrary to popular belief and the way I dress, act, and speak, I’m very outdoorsy.

MASTERCARD

Senior Copywriter at McCann
For the first time in 23 years, Mastercard has a cohesive brand voice. I wrote the guide they are implementing globally across all channels.

BBDO

Copywriter, BBDO
At BBDO, I worked on Dunkin’, St~Germain, Pepsi, M&M’s, Lay’s, and more.

Vogue

styling and production
I didn’t hang out with Anna, but I did get my name printed in Vogue (in tiny text) a few times which was totally a dream come true.

Writing

I write for fun, too. I love writing stupid rom-coms, and I’m lucky to be represented by KT Literary Agency.