Gabe mcfadden

writer | creative director

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I’m Gabe, and I’m a writer.

I’ve written at BBDO, McCann, and in-house at Macy’s and REI so if you participate in social media, there’s a pretty big chance you’ve read my work (sorry).

Hit me up—I’m always looking for people to talk couture week, Dungeons and Dragons, video games, dessert, dim sum, stupid rom-com recommendations, or, if we have to be serious, cutting-edge ways to engage audiences with a shrinking attention span.

MACY’S

Manager, Editorial Voice
From creative concept for the shoot to post copy, every piece of content across every Macy’s social channel went though me.

REI Co-op

Senior Writer
Contrary to popular belief and the way I dress, act, and speak, I’m very outdoorsy.

MASTERCARD

Senior Copywriter at McCann
For the first time in 23 years, Mastercard has a cohesive brand voice. I wrote the guide they are implementing globally across all channels.

BBDO

Copywriter, BBDO
At BBDO, I worked on Dunkin’, St~Germain, Pepsi, M&M’s, Lay’s, and more.

Writing

I write for fun, too. I love writing stupid rom-coms, and I’m lucky to be represented by KT Literary Agency.

Vogue

styling and production
I didn’t hang out with Anna, but I did get my name printed in Vogue (in tiny text) a few times which was totally a dream come true.