Macy's
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Macy's ~
Manager + Lead Writer, Brand Voice
I manage the team that creates and oversees all consumer facing writing across all organic and paid channels for Macy’s. Plus, concepts, scripts, and other activations for seasonal campaigns and digital video.
Since my joining in Oct 2020, there has been double and triple digit increases in both engagement and direct sales from social media posts.
A video I wrote and helped direct to launch Macy's Icons of Style.
