Associate Creative Director

At Momentum, I led the copy team writing for Bacardi’s suite of luxury liquors—Patrón Tequila, Bombay Sapphire Gin, Grey Goose Vodka, Angel’s Envy Bourbon, and Bacardi Rum.

We focused on work inside bars like bar tools, immersive experiences, service theater, group serves, and cocktail strategy. We also made OOH units and physical items for inside liquor stores like custom displays, posters, sampling experiences, on-bottle promotions, and more.

Unfortunately, they work two years in advance so I can’t post anything here until 2027. But, drop me a line and we can talk about it.

Beyond Bacardi, I also worked on some of our other experiential brands like:

-Penguin Random House’s Banned Book Week Book Tour
-Entangled Publishing / Fourth Wing novel and TV show launch.
-Blizzard / Overwatch 2 New Season and Character Launch
-Brookfield Place Conference Programming