Gabe mcfadden

copywriter

↓

I’m Gabe, and I’m a writer.

Proud to be an Emmy nominated liar.

I came to NYC to work in fashion and can afford to stay because I do something else. I’ve written at BBDO, McCann, and in-house at Macy’s and REI so if you participate in social media, there’s a pretty big chance you’ve read my work (sorry).

Hit me up—I’m always looking for people to talk couture week, Dungeons and Dragons, video games, dessert, dim sum, stupid rom-com recommendations, or, if we have to be serious, cutting-edge ways to engage audiences with a shrinking attention span.

MACY’S

Manager, Editorial Voice
From creative concept for the shoot to post copy, every piece of content across every Macy’s social channel went though me.

MASTERCARD

Senior Copywriter at McCann
For the first time in 23 years, Mastercard has a cohesive brand voice. I wrote the guide they are implementing globally across all channels.

BBDO

Copywriter, BBDO
At BBDO, I worked on Dunkin’, St~Germain, Pepsi, M&M’s, Lay’s, and more.

Writing

I write for fun, too. I love writing stupid rom-coms, and I’m lucky to be represented by KT Literary Agency.

Vogue

styling and production
I didn’t hang out with Anna, but I did get my name printed in Vogue (in tiny text) a few times which was totally a dream come true.