Mastercard
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Mastercard ~
Senior Copywriter at McCann
For the first time in 23 years, Mastercard has a cohesive brand voice. They are implementing a guide I wrote across all channels globally. I used consumer data to create a “character” for all writers across the brand to embody when they write.
I can’t post it online because it’s not public, but I can talk about my process for creating it if you drop me a line.
Social Posts
Mastercard has an evergreen series of posts that speak to holidays, brand initiatives, and more that are posted throughout the year. Here’s some that I made.
